West Toddlehills Web
Blackhills
Peterhead
Aberdeenshire
Scotland
AB42 0LY
[t] 0800 018 62 65
[f] 01779 473549
search
optimisation
We use Google Sitemaps to inform Google's crawler
about all your pages and to help people discover more of your web pages
"I want to know; what good
is a web search engine that returns 324,909,188 'matches' to my
key word? That's like saying, "Good news, we've located the
product you're looking for. It's on Earth!" - Bruce
Cameron
Search
Google for 'cheap
windows 2003 server' - UK pages only - as that is our target
market. See if you can find Zincweb Internet. Designing a web site
is one thing. Getting it noticed (optimised) is a little more difficult
unless you know what you're doing. Forget about meta keywords for
instance; Google places no emphasis on this hidden code, and Google
is the most widely used search engine. And there is no prerequisite
to register your site because the main search engines will find
it by themselves - if we have done the right things.
Do
not pay companies for search engine submission!
The largest and most important search engines will index you automatically!
But if you can get a placement within the top 20 or 30 results,
your traffic will increase. We optimise this process of marketing
for all of our mid-range sites. Usually, we achieve good results.
If you are looking for aggressive search engine submission over
and above this, call for more details on pricing.
If
a good rating is important, let us help. And, be honest, a good
rating is usually important. It costs less than you might
think. And just to stress; do not pay for search
engine submission services - it is totally unnecessary!
Try
looking for 'CCTV installation within Aberdeen' - the brief was
to boost ratings for Quantum CCTV North East cctv4all.co.uk.
Again, we think you'll see what we mean. Or 'making UK Wills' for
willpeople.co.uk.
Or 'RoHS' (it stands for Restriction of Hazardous Substances) for
pb-free.info.
You'll
often hear companies talking about meta keywords and meta descriptions.
Frankly, things have moved on a great deal since then. We keep ourselves
appraised of the major changes in the search engine 'scene', so
that you don't have to. Generally, the meta keywords do not factor
greatly these days. And including the entire contents of the web
site on the home page is messy, unreliable and can even adversely
affect your rankings because of over use of keyword repetition.
THINGS YOU SHOULD CONSIDER
· Set goals
for search engine positioning eg, acquiring new customers
· Agree specific, measurable objectives
for what you want to achieve
· Compare costs with benefits,
if you think that the website will help generate significant
commercial returns then it maybe worth spending the extra
money to engage the services of a professional search
engine placement company
· Seek professional advice if
necessary, to help you outline your requirements, establish
how much you can afford to pay, scope the project, advise
on implementation and provide training and software support
· Evaluate options – decide
which search engines to spend time and money on. Check
out your competitor’s tactics or consider paying
a fee to speed up your listing
· Plan the roll-out phase –
if in-house, how long it will take and when you aim to
see results. If employing an agency, agree firm performance
targets and deadlines. Ensure you are able to deal with
increased site traffic, orders or enquiries
· Implement search engine positioning
– collate your keywords, recode your site and resubmit
it to your chosen search engine. Set up reciprocal links
with other websites. Make drawing up key words an integral
part of the creation of new pages and assign someone to
monitor progress regularly
· Evaluate the success –
continually monitor and review the impact
on your business against your objectives. Review your
positioning regularly and make necessary keyword changes.
Obtain feedback from staff, customers,
suppliers and new visitors who found you through a search
engine. Establish how you could improve things further.
Search engines are in the business to give
users good relevant results for searches. The last thing they
want to do is produce results that contain deceptive websites
that really do not offer what the user is looking for. It is in
the best interest of the search engines to look for SPAM techniques
that would give unethical websites an unfair advantage over higher
quality websites. If the search engines classifies your optimization
methods to be SPAM, your site can either be penalised by a removal
of placement/listings/rankings, a decrease in PageRank or removed
from the index altogether. Not only will your site be hurt, but
also people who are hooked up with you. So beware of whom your
SEO Company is linking you up with.
search
optimisation
Search
